My Thinking

What do agencies fear most when hiring a new account person? (I’ll use “he” and “him” to avoid typing “him or her” and “he or she” fifty times.)

• Will clients like him?
• Is he easy to work with?
• Will he get along with the creative team?
• Does he really know digital like he says he does?
• How will he impact the culture here?
• How does he handle anger?

I believe in straight answers and plain speak. (Most marketers love to sugarcoat everything.)  And I know that answering objections up-front is a tried and true sales tactic.

Address these fears directly in your interview. If your interviewer doesn’t ask, it doesn’t mean her fears don’t exist. Chances are, she’ll appreciate your ability to “know your audience” — another concept marketers love.

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