My Thinking
Dirty Word
Date: 12 Jan 2012 | 0 Comment |
Selling.
Part of my job is to sell.
That’s right, I’m a salesman.
Clients have budgets, which means they’re shopping.
It’s OK to shop so it should be OK to sell.
We have no problem inquiring about the “market price” for the lobster roll, and the waiter experiences no angst when telling us.
Why should clients and agents be any different?
People are funny about money, even if it isn’t theirs. The dollar amounts are bigger than a $25 lobster roll, sure, but the context of business budgets is far different than our personal checking accounts.
In 2012, let’s put this behind us and sell some stuff.
