• Cirali
Dad. Digital Strategist. Travel Photographer. Michigander Turned Washingtonian.

Recent Posts

The Aftermath is the New Ad Campaign

The aftermath has become bigger than the ad itself.  Give the ad agencies credit.  Whether it is an attempt to demonstrate ROI, milk their big idea for everything it is worth, or stretch their clients’ dollars,…

How Media Has Changed Survey Responses

I have a hunch. We were told in marketing research courses in college that humans tend to avoid extremes. If you offer a scale of 1-7, you’ll get a lot of 2s and 6s. My hunch…

Link. Footnote’s Annoying Cousin.

I find myself reading blog posts and wondering why so many authors try so hard to get me to leave. They load up their posts with links — usually on obscure anchor text — in a…