• Cirali
Dad. Digital Strategist. Travel Photographer. Michigander Turned Washingtonian.

Recent Posts

Search: The Overlooked Medium in Advocacy Campaigns

Search is well-established in ecommerce as a must-have medium. Without solid search performance, companies lose. But in the DC-centric issue advocacy world, advocacy organizations are missing out. I’ve written about many of the reasons why advocacy…

The Aftermath is the New Ad Campaign

The aftermath has become bigger than the ad itself.  Give the ad agencies credit.  Whether it is an attempt to demonstrate ROI, milk their big idea for everything it is worth, or stretch their clients’ dollars,…