Love, Hate and Intensity in Social Media

The squeaky wheel gets the oil, right? Social media is no different. As you give your customers reasons to love or hate your brand/product/cause, the intensity of the feeling grows. These extremes inspire people to talk, write and act for — or against — you. Those in the middle stay quiet. How does your core […]

Followership is a Great Indicator of Influence

Read this first. It’s an article on AdAge arguing that: “popularity on Twitter or Facebook is just that; it’s the ability to drive behavior that matters.” Matthew Creamer argues that followership does not equate to influence. I agree that it isn’t perfect, but it ain’t bad either. Let’s look at the history of influence. Avoiding […]

Personality vs. Professionalism

Somewhere on the continuum between professional and unprofessional is personality. At the far end of unprofessional you have lawsuits and jail time. At the far end of professional you have robotic boringness and unaddressed problems wearing a tie and white collar. In the middle you have real people sliding along within their comfort range depending […]