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It's easy to get stuck in the day-to-day of projects and deadlines. How do you break the cycle and become a valued strategic partner instead of a vendor? Block off time on your calendar and guard it with your life. If you don't make the time, it won't happen. Evaluate one or more competitor or comparator brands each session. Avoid the fire hose of Mashable and TechCrunch articles in your Google Reader feeds. Overwhelm yourself and you'll quickly give up, so start small. Consider Flipboard or Zite or only subscribe to real bloggers...
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